5 Effective Ways to Market your Business

Did you know that 1 in 10 small businesses don’t invest in any marketing at all?

Are you struggling to find new and effective ways to market your business?

Luckily, we’re here to help. Keep reading for our five practical ways to help you learn how to market your business effectively.

1. Create a Customer Referral Program

Did you know only 8% of people don’t consider friends, family, or online reviews before making a purchase?

According to one study, 92% of consumers trust friends and family’s recommendations over all other forms of advertising.

Referral programs build trust, increase sales, and reward your most valued customers all at the same time. It’s a win-win.

A referral program will expand your customer base without the added costs of advertising. By finding the right offer for your most valued customers, you could build brand trust and loyalty while adding value to a whole new consumer market.

Referral programs build trust, increase sales, and reward your most valued customers all at the same time. It’s a win-win.

Don’t know where to begin? Have our team help automate your referral process using our friend referral program as one source to market your business.

2. Create a Loyalty Program

How’s your churn rate? If you’re not satisfied with your customer retention rate, you can change that starting today by adding a loyalty program.

Did you know that the average customer makes five purchases before considering themselves loyal to a brand! Depending on their spending habits, this could take months or even years!  Brands recognize that influencing buyer behaviors is at the heart of quick brand loyalty.

Loyalty programs have moved far beyond providing discounts. Significant brands create personalized loyalty programs to market new products, engage their customer base, and gamify their customer’s buying behaviors.

You don’t have to be a major brand to offer value to your customers. You can provide the same value as the big guys with a third-party source like RoboRewards customer loyalty software.

3. Engage and Share on Social Media

Did you know you can meet potential clients where they spend their time?

People like people that do things like them. You don’t need a massive online marketing strategy, but having a social media presence lets people find you on platforms they are already spending their time on.

Make sure you include the basics on your profile, including:

• Link to your website
• A bio telling them who you are and what your business is
• Some form of contact method
• A couple of posts sharing your business

Did you also know you don’t need to create your own content from scratch?

You can share interesting content and establish yourself by sharing things posted by other people and industry authorities. This helps you win social media friends, expand your reach, and establish brand recognition.

Engaging with users online is probably the most critical part of your social media efforts. When you engage with users, it helps other users see your profile username on their screens.

Engaging also helps your organic placement in social media algorithms. This means when someone scrolls down their feed, Instagram and Facebook show more profiles that engage than profiles that don’t.

4. Host a Giveaway or Contest

When you scroll past giveaways and contests on social media, did you notice that everyone is providing their information and are signing up for mailing lists to enter?

Giveaways and contests are great ways to get new leads and reward current customers. It creates excitement around your brand and encourages new clients to learn more about you.

Giveaways can be easy. You can make the prize something desirable and related to your business, even if it’s simple, like a gift basket or free services.

Another simple option is to implement a business card drawing in your office or store. Just place a bowl or jar out and ask customers to drop their business cards in for a chance to win. At the end of the month, you draw a card and present the winner with a prize.

Now, you have a ton of business cards with email addresses or phone numbers that you can use to reach out to new or existing customers.

5. Become an Expert in Your Industry

When you are marketing your business, you want to be the one-stop-shop for your customers.

It will help if you become a thought leader in your industry and field, which means you are recognized as an authority or expert in your field. As an expert in your industry, your customers are confident with their choice in choosing your business.

This is one of the best business marketing strategies. You can establish your expertise through all forms of marketing, including:

• Social media
• Email newsletters
• Speaking at industry events
• Postcard mailers
• Website content and blogs

One of the best ways to establish your expertise is through sharing thought leadership articles on your website or blog.

Crafting thought leadership articles on your website is a great way to share information and answer potential questions. This helps establish your authority and secures your place as a thought leader in your industry.

You can use this website content in email newsletters, social media posts, or even examples during presentations.

If you don’t have time to craft your own content, you can share from experts in the industry and share your thoughts and opinions on the topic to show you are in touch with what’s going on.

Have You Decided How to Market Your Business?

There are thousands of ways to market your business, but these are a few sure-fire and straightforward ways to get started.

When you think about how to market your business, it’s crucial to decide who you’re marketing to and for. The best way to ensure you’re doing it right is to reward your existing customers and promote word-of-mouth marketing.

If you’re ready to get started, check out how you can get started with automated loyalty programs.