Are you interested in growing your customer base but don’t seem to manage those consistent returning customers?
It can be hard for businesses that rely on repeat customers to ensure that clients are always eager to come back for more.
As businesses want customers to come back for more, this is where customer loyalty software comes in. Using customer loyalty software is key to providing customer loyalty and retention. And, this is all done by using all automated functions and software.
What is great for your business is that you don’t even need to lift a finger. All the hard work is scheduled and done for you.
Using a combination of incentives and loyalty programs, traffic, and preexisting members are driven to your site or product more consistently and effectively than ever before.
Read on to find out how to grow and develop your customer base.
What Is Customer Loyalty Software?
The best customer loyalty software is automated software and can funnel returning customers or new customers through an incentivized reward scheme.
This software can track customers at specific periods of their spending journey. It incentivizes repeat buying or offers, which are in line with their habits.
Once a customer signs up, the software can enter the customer into a cycle of visit, track, reward, and then repeat. Automated marketing can be in the form of SMS notifications, emails, or push notifications, depending on your mode of operation.
It not only tracks customer’s spending habits and visit frequencies but can also build clients through social sharing and friends referring.
Once you have a new member in your customer base, you can build upon their network of friends. These advantageous features are done by offering incentives through social media and referring.
This type of marketing is invaluable for any business wanting to build their customer base.
By encouraging social media sharing, this can drive people to your sales page or product. And without having to spend anything on advertising.
What Automated Software Can Offer
Once a client signs up to the customer loyalty software, the software can accurately respond to specific parameters. It can also send appropriate notifications to them.
For example, they can receive notifications such as a welcome offer and transaction messages upon signing up.
The welcome offer is already engaging the customer by repeat business. It also provides customer satisfaction.
It can also detect inactivity and expiration timescales. It can respond by offering the customer a discount or offer, depending on where they are in the spend journey.
Important date triggers activate, such as a customer’s birthday, 1/2 birthdays, wedding anniversaries, join date anniversaries, friend’s birthdays, or holidays. These triggers send a notification or offer directly to their inbox or phone.
Also, if a customer has recently spent a considerable amount of money and has unlocked a reward or privilege, this can be communicated through the software to them.
This type of rewards system can be challenging to manage. If it is a large company, you would need a full-time employee to manage the rewards system.
With the automated loyalty software, this is all done through the software automatically. It allows companies to focus on other aspects of the business while still enjoying the advantages of a growing customer base.
What Are Some of The Incentives?
Incentives are dependant on how you want your company to operate. There are several incentive programs that you can choose from to develop your customer base.
For example, you can use beacon marketing that tracks the time a member stays in a business or app. Doing so allows you to market offers to them depending on how much they are spending.
You can use geofence software to focus on marketing in a particular area and then send push notifications as required.
You might want to implement a leadership board scheme, which corresponds to points that can be accumulated by members through friend referrals and social media sharing.
Additionally, raffle drawings allow members to enter into a prize draw for the top point accumulators and can win prizes.
This loyalty scheme is perfect for driving traffic and repeat business to your page or store.
Another loyalty scheme is an instant winner scheme. Instant winner involves customers checking into your business using a tablet device in the business to accumulate points or win prizes automatically.
You can set the points and rewards system at any level you wish. It is especially popular for casinos, restaurants, and retail industries with multiple locations.
Transferable Points to Friends and Charities
The custom reward software doesn’t have to focus on gratification for the individual customer.
Membership points and prizes can easily pass to friends or even charities, depending on the point redemption.
The software allows the transfer of points using a straight forward and simple process, even with the option of donating it to an in-house charity if applicable.
RoboRewards is also incredibly vigilant with internet security. All of our software is cloud secure with the leading web provider – Amazon.
The option for charitable donations can be attractive to customers that want to give to charity. This incentive will allow them to accumulate points and encourage repeat business.
Customer Loyalty Software: Where Can I Find Out More?
We hope that this article on the benefits of customer loyalty software to increase customer bases.
The great thing about RoboRewards customer loyalty software is that it has so many modifications and options. Having dynamic software allows you to drive traffic and repeat business depending on your preferences.
You can work out the customer loyalty scheme that will best suit and fit with your business model.
If you have any further questions or queries about the software, why not contact us directly?
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