Dynamic offers are 100% required for automated reward program marketing. However, when creating offers, there are two options for expiration:
- A set number of days from the time-triggered (dynamic offers used for automation)
- A specified expiration date (static offers used for manual broadcasting)
Dynamic Offers in Action
Option one uses automation. For instance, let’s say after 60 days of inactivity we create a trigger to broadcast an offer. For instance, if we set the offer to expire 7 days after the day triggered. Whenever the customer opens the offer, the displayed expiration date is 7 days from the time the Email/SMS campaign sends. Therefore, this provides reliable automation. The reason being, the created rules send a dynamic offer and automate the marketing process.
We have many automation rules to automate the entire reward program’s marketing system. If interested, you can learn more about the automated marketing formula here.
Static Offers in Action
Option two is a manual offer configuration of expiration. For instance, each offer created uses a selected expiration date. Using this fixed expiration date, allows you to track social media offers, TV offers, newspaper offers, radio, billboards, postcard offers, and any of the like.
Many times, it is next to impossible to determine if a TV, radio, or billboard advertisement generates business revenue.
Being the case, when creating static offers they are viewable only to the cashier. For instance, when a customer makes a purchase. Typically, they can ask about an advertised Social Media discount. When they do, the cashier can redeem the offer inside the post-transaction area. With this type of tracking, the business owner can then view which static media types are performing the best.
It is to note, social media, TV, newspaper, radio, billboard, and postcard offers are not viewable in the customer’s online profiles. These types of offers are only viewable to the cashier.
Wrapping it up, if you want an offer viewable to the customer, an Email/SMS campaign needs to be created and broadcasted, or an automation trigger.
Learn about Email & SMS Marketing next