Reward Program Considersations
Loyalty Program Software Custom Tailored for Your Business.
There Are Several Key Factors When Choosing A Program
There are many companies on the market offering customer loyalty software, each with a different spin on rewarding loyalty. When choosing a rewards program, there are several key reward program considerations. Our goal is to help you decide if we are the perfect fit. In some cases, we are; in other cases, we are not. Here are a few areas to consider when choosing a loyalty program software provider.
How Are Customers Awarded?
By definition, a loyalty program rewards customers for buying behavior using a loyalty card, reward card, point card, punch card, etc.
Some loyalty software offer rewards per number of visits, and others provide custom loyalty programs per dollar spent.
The difficulty is determining which program to choose: one which tracks actual dollar spending or one that takes a short-cut approach and tracks visits. Tracking dollars spent gives the ability to have an accurate overview of the reward program’s increased revenue and reward customers more’ appropriately. After-all, awarding generous spenders more than discount shoppers drive genuine value – a crucial reward program consideration.
Thankfully, RoboRewards offers both options while using our loyalty program automation formula.
Discounting & Punch Cards
Digital punch cards fall in the same category as awarding customers per visit. A simple type of marketing, however, without automated marketing, this type of program falls into the same kind of marketing as discounting.
Discounting is the Groupon business strategy. The method works and drives revenue into your business location; however, many times, these are the types of customers obtained, people that only shop for discounts.
Discounters shop the web for deals and only visit your business when there are discounts. In the long run, this method can ruin your business. Valued customers and generous spenders receive a lower level of customer service because business dealings increase via discounters.
Do They Offer Marketing?
Marketing is a HUGE factor to consider. If there are no Email and Mobile marketing services, you are purchasing a digital punch card. A punch card may be suitable for smaller businesses as digital punch card pricing is cheap. However, becoming a discount business may cost you more.
Automated Marketing Features?
The bottom line is your busy, your staff is busy, and often weekly Emails and SMS messages are pushed under the rug. When a business has time to market, many times, they broadcast to an entire contact list. If sending large Email or SMS blasts, a discount is typically attached to drive business.
If a discount offer is attached, this can lead to discount shoppers as discussed above, and can lead to a bad experience with your generous spenders.
These are essential reward program considerations. Feel free to contact us, and we’re happy to discuss all your options.
Have Questions???
We’ve got answers. Feel free to send a message or call, we respond to messages no later than 24 hours.
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